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Marketing research

Burns, Alvin C.

Marketing research - 3rd ed.- - New Jersey: Prentice Hall, 1999 - xxi,699p.: ill.; 27cm.

Includes bibliographical references and index

ISBN: 0-13-014411-8

Subjects--Topical Terms:
SPSS for windows
Marketing research

LC Class. No.: HF5415.2.B779

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