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Global marketing management

Keegan, Warren J.

Global marketing management - 7th ed.- - Upper Saddle River: Prentice Hall, 1999 - xxv,605p.: ill.; 25cm.

Includes bibliographical references and index

ISBN: 01130332712

Subjects--Topical Terms:
Export marketing
Management
Case studies

LC Class. No.: HF1416.K44

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