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Basic marketing research: using microsoft excel data analysis

Burns, Alvin C.

Basic marketing research: using microsoft excel data analysis - International edition.- - New Jersey: Prentice Hall, - xxv,506p.: ill.; 26cm.

Includes bibliographical references and index

Includes bibliographical references and index

ISBN: 0131293303

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2.B779

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