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Factors influencing consumer brand choice and purchasing decision making process: the case of bottled drinking water Tanzania

Sanga, Danford A

Factors influencing consumer brand choice and purchasing decision making process: the case of bottled drinking water Tanzania - Dar es Salaam: University of Dar es Salaam, 2007 - xii,72p.: ill.; 30cm.

Including bibliographical references
Thsis: MBA (Business Administration) University of Dar es Salaam

Subjects--Topical Terms:
Consumer behaviour
Purchasing decision making
Bottled drining water
Tanzania

LC Class. No.: THS EAF HF5415.33.T34S36

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