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Sport marketing: managing the exchange process

Milne, George A.

Sport marketing: managing the exchange process - London: Jones and Bartlett Publishers, 1998 - xi,169p.: ill.; 26cm.

ISBN: 0-7637-0873-9

Subjects--Topical Terms:
Sports--United States--Marketing
Sports--United States--management
Sports--Economic aspects--United States

LC Class. No.: GV716.M55

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