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Marketing research: an aid to decision making

Quinn, Robert E.

Marketing research: an aid to decision making - 2nd ed.- - Canbera: South-Western, 2002 - xxiii,610p.: ill.; 28cm.

Includes bibliographical references and index

ISBN: 0324074506

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.5.S469

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