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The business and marketing environment

Palmer, Adrian

The business and marketing environment - 3rd ed.- - London: McGraw-Hill Publishing Company, 1999 - xv, 411p.: ill.; 25cm.

Includes bibliographical references and index

ISBN: 0077094948

Subjects--Topical Terms:
Marketing
Export marketing
Organizational effectiveness
Marketing research

LC Class. No.: HF5415.P234

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