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The effeects of product attributes on consumers' perception: a case of beer brands marketed in Tanzania.

Mwigune, Ahazi Seif.

The effeects of product attributes on consumers' perception: a case of beer brands marketed in Tanzania. - Dar es Salaam: University of Dar es Salaam, 2007. - xii,97p.: ill.; 30cm.

Includes bibliografical references
Thesis: M.A (Marketing) University of Dar es Salaam

Subjects--Topical Terms:
Consumer satisfaction
Satisfication
Self

LC Class. No.: THS EAF BF697.T34M84

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