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Introduction to sport marketing

Aaron C.T Smith

Introduction to sport marketing - Oxford : Butterworth-Heinemann , 2008. - xiii,326p. : ill. ; 25cm.

Includes bibliographical references and index

ISBN: 978-0-7506-8685-3

Subjects--Topical Terms:
Sports--Management
Sports administration
Sports -- Marketing
Sports administration

LC Class. No.: GV713.S65

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