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Managing services marketing; text and readings

John E. G. Bateson,

Managing services marketing; text and readings - 4th ed. - South Western; Thomson, 1999. - xxvi, 471p. : ill. ; 21cm.

Includes index

ISBN: 0-03-022519-1

Subjects--Topical Terms:
Service industries
Marketing management

LC Class. No.: HD9980.5.B38

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