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The effect of quality on satisfaction and its consequences on customers' behavioral intentions : a study of selected service firms in Tanzania

Ame, Ahmed Mohamed

The effect of quality on satisfaction and its consequences on customers' behavioral intentions : a study of selected service firms in Tanzania - Dar es Salaam : University of Dar es Salaam, 2005. - xxii,325p. : ill. ; 30cm.

Includes bibliographical references
Thesis: PHD (Business administration)-University of Dar es salaam

Subjects--Topical Terms:
Consumer behavior
Consumer preferences
Consumer marketing
Marketing

LC Class. No.: THS EAF HF5415.33.T34 A44

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