The influence of service quality on customer retention in the Banking sector in Tanzania: insights from lending products in selected commercial banks

Haule, Neema Neule

The influence of service quality on customer retention in the Banking sector in Tanzania: insights from lending products in selected commercial banks - Dar es Salaam: University of Dar es Salaam, 2023 - xiii,58p.: ill.; 30cm.

Includes bibliographical references
Thesis: M.A (Marketing), University of Dar es Salaam



Customer services
Banks and banking
Commercial banks
Tanzania

THS EAF HF5415.5.T34H38