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The effectiveness of social media on sales performance of SMEs in the tourism industry in Tanzania : the case of Mwanza and Arusha

Kuwe Omary Selemani

The effectiveness of social media on sales performance of SMEs in the tourism industry in Tanzania : the case of Mwanza and Arusha - Dar es Salaam : University of Dar es Salaam, 2016. - xiv,96p. I : ill. ; 30cm.

Includes bibliographical referencesThesis: MBA (Entrepreneurship and Enterprise Development) - University of Dar es Salaam

Subjects--Topical Terms:
Tourism
Social Media
Sales promotion
Small business Persons

LC Class. No.: THS EAF G155.T34K88

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