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Influence of advertising on consumer buying behaviour: the case of Tanzania Telecommunication company limited

Kalanje, Evelyne

Influence of advertising on consumer buying behaviour: the case of Tanzania Telecommunication company limited - Dar es Salaam: University of Dar es Salaam, 2023 - x,42p.: ill.; 30cm

Includes bibliographical references
Thesis: MBA, University of Dar es Salaam

Subjects--Topical Terms:
Advertising
Consumer behaviour
Tanzania telecommunication company limited

LC Class. No.: THS EAF HF5801.T34K353

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