The role of marketing mix on consumers` choice of motor vehicle insurer in Tanzania; a case of Dar es salaam region

Mrema, Roselyn Januarius

The role of marketing mix on consumers` choice of motor vehicle insurer in Tanzania; a case of Dar es salaam region Roselyn Januarius Mrema. - Dar es salaam: University of Dar es salaam, 2023. - xi,76p.; ill.; 30cm.

Includes: bibliographical references,
Thesis: MA (Business Administration)-University of Dar es salaam


Marketing
consumers
motor vehicle
Insurance
Tanzania

THS EAF HF5415.T34M746