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Industial marketing for results

Berry, Dick

Industial marketing for results - Reading, Mass : Addison-Wesley Publishing Company, 1981 - xiv,210p. : ill. ; 29cm. - "Strategic Marketing planning workbook" p.187-210 .

ISBN: 0-201-00075-X

Subjects--Topical Terms:
Marketing,
Marketing management

LC Class. No.: HF5415.B4413

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