Evaluation of the impact of corporate social responsibility on the customer retention of commercial banks in Tanzania: the case of CRDB banks

Mgavilwa, Absalumu Obedi

Evaluation of the impact of corporate social responsibility on the customer retention of commercial banks in Tanzania: the case of CRDB banks Absalumu Obedi Mgavilwa - Dar es salaam: University of Dar es salaam, 2022 - xiii,48p.; ill.; 30cm.

Includes: bibliographical references,
Thesis: Master of Business Administration-University of Dar es salaam.


social responsibility of business
customer services
Banks and banking
Tanzania

THS EAF HD60.T34M438