Cases in marketing management
Berhardt Kenneth L.
Cases in marketing management - 6th ed. - Boston : Irwin Publishers, 1994 - xiv,754p. : ill. ; 23cm. - The Irwin series in marketing .
Includes bibliographical references
0-256-12246-6
Marketing,
Management,
Case studies,
Decision making
HF5415.13.B448
Cases in marketing management - 6th ed. - Boston : Irwin Publishers, 1994 - xiv,754p. : ill. ; 23cm. - The Irwin series in marketing .
Includes bibliographical references
0-256-12246-6
Marketing,
Management,
Case studies,
Decision making
HF5415.13.B448