The role of social media advertising on consumer buying intetion in Tanzania

Pallangyo, Isabella Ataulwa

The role of social media advertising on consumer buying intetion in Tanzania Isabella Ataulwa Pallangyo - Dar es salaam; University of Dar es salaam, 2023. - xii,45p.; ill.; 30cm.

Includes: bibliographical references,
Thesis: MA (Business Administration)-University of Dar es salaam.


Advertising
Mass media
Consumers`
Tanzania

THS EAF HF6107.T34P355