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The role of branding on consumer choice of mobile phones among university student in Tanzania : the case of mobile users in Dar es Salaam

Kiwoli, Heriamini Gibson

The role of branding on consumer choice of mobile phones among university student in Tanzania : the case of mobile users in Dar es Salaam - Dar es Salaam : University of Dar es Salaam, 2016. - xii, 94p. : ill. ; 30cm.

Includes bibliographical references

Subjects--Topical Terms:
Branding (Marketing)
Cell phones
College students
Consumer behavior
Tanzania
Dar es Salaam region

LC Class. No.: THS EAF HF5415.125.T34K58

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