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Applications in basic marketing : clippings from the popular business press

McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press - Illinois : Irwin Publishers, 1994 - ix,226p. : ill. ; 26cm.

ISBN: 0-256-16644-7

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.33.M2

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