Contemporary perspectives in consumer research
Lutz, Richard
Contemporary perspectives in consumer research - Boston : Kent Publishing Company, 1981 - ix,466p. : ill. ; 24cm.
Includes bibliographical references
0-534-00942-5
Consumers,
Addresses,
essays,
lectures,
Marketing research,
Motivation research
HF5415.3.C75
Contemporary perspectives in consumer research - Boston : Kent Publishing Company, 1981 - ix,466p. : ill. ; 24cm.
Includes bibliographical references
0-534-00942-5
Consumers,
Addresses,
essays,
lectures,
Marketing research,
Motivation research
HF5415.3.C75