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Cases in consumer behavior

Tongren, Hale N,

Cases in consumer behavior - Englewood Cliffs : Prentice Hall, 1987 - xiiii,224p. : ill. ; 23cm.

ISBN: 0-13-115346-3

Subjects--Topical Terms:
Consumer,
Case studies,
Canada

LC Class. No.: HF5415.3.T64

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