The Influence of Social Media Engagement on Customers Purchase Intention in Tanzania
Chande, Diana Sebastian
The Influence of Social Media Engagement on Customers Purchase Intention in Tanzania - Dar es Salaam: University of Dar es Salaam, 2023. - xi, 43p.: ill.; 30cm.
Includes: Bibliographical References
Thesis: Master of Business Administration
Online Social Networks
Social Media
Consumers
Purchasing
Tanzania
THS EAF HM742.T34C446
The Influence of Social Media Engagement on Customers Purchase Intention in Tanzania - Dar es Salaam: University of Dar es Salaam, 2023. - xi, 43p.: ill.; 30cm.
Includes: Bibliographical References
Thesis: Master of Business Administration
Online Social Networks
Social Media
Consumers
Purchasing
Tanzania
THS EAF HM742.T34C446