The Influence of Social Media Engagement on Customers Purchase Intention in Tanzania

Chande, Diana Sebastian

The Influence of Social Media Engagement on Customers Purchase Intention in Tanzania - Dar es Salaam: University of Dar es Salaam, 2023. - xi, 43p.: ill.; 30cm.

Includes: Bibliographical References
Thesis: Master of Business Administration


Online Social Networks
Social Media
Consumers
Purchasing
Tanzania

THS EAF HM742.T34C446