The influence of trade fairs on the marketing performance of small and medium enterprises in Tanzania/

Mwailus, Martina George

The influence of trade fairs on the marketing performance of small and medium enterprises in Tanzania/ Martina George Mwailus - Dar es Salaam: University of Dar es Salaam, 2023. - xi, 45p.: ill. ; 30cm.

Includes: Bibliographical references.
Thesis: MA (Marketing).


Marketing
Sales promotion
Trade shows
Small business
Tanzania

THS EAF HF5415.T34M835