The influence of social media advertising on consumers' purchase intention of home accessories in Tanzania/

Hakim, Ashura

The influence of social media advertising on consumers' purchase intention of home accessories in Tanzania/ Ashura Hakim - Dar es Salaam: University of Dar es Salaam, 2023. - xii, 58p.: ill.; 30cm.

Includes: Bibliographical references.
Thesis: Master of Business Administration



Consumers
Purchasing
Social media
Dress accessories
Tanzania

THS EAF HC79.C6T34H355