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Marketing management.

Kotler, Philip.

Marketing management. - 12th ed - Harlow: Pearson Education,Inc. 2006. - xxxix,729p.: ill; 28.5cm

Include bibliographical references and index

ISBN: 0131457578

Subjects--Corporate Names:
Marketing
Management

Subjects--Topical Terms:
Marketing-Europe-Management

LC Class. No.: SJMC HF5415.13.K64

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