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The influence of motivation and customer engagement on electronic word of mouth behavior in social media; evidence from international vacationers in Tanzania

The influence of motivation and customer engagement on electronic word of mouth behavior in social media; evidence from international vacationers in Tanzania - Dar es Salaam University of Dar es Salaam 2020 - xiii,183p. 30cm.

Subjects--Topical Terms:
Customer relations

LC Class. No.: THS East Africana Collection HF5415.5.T34K365 / Kanje, Patrokil

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