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Factors that enhance customers' satisfaction in advertising media: a case study of radio broadcasting services in Dar es Salaam

Mbekenga, Denis Rwehabura

Factors that enhance customers' satisfaction in advertising media: a case study of radio broadcasting services in Dar es Salaam - Dar es Salaam Dar es Salaam University Press 2000 - xii,61p. 30cm.

Subjects--Topical Terms:
Radio advertising

LC Class. No.: THS EAF HF5826.5.T34M93

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