Readings in marketing management
Philip Kotler
Readings in marketing management - Englewood Cliffs, New Jersey Prentice-Hall 1972 - xv,457p. ill. 23cm.
Includes bibliographical references and index
Marketing
FCM HF5415.13.K65
Readings in marketing management - Englewood Cliffs, New Jersey Prentice-Hall 1972 - xv,457p. ill. 23cm.
Includes bibliographical references and index
Marketing
FCM HF5415.13.K65