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Strategic marketing management : planning and control, analysis and decision

Fifield, Paul

Strategic marketing management : planning and control, analysis and decision - Oxford: Butterworth-Heinemann Ltd, 1995. - xvii,317p.: ill.; 30cm. - (The CIM work book series: marketing) .

Includes index

ISBN: 0750619902

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: FCM HF5415.F53

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