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Contemporary marketing thought : 1977 Eductors' proceedings

Greenberg, Barnett A.

Contemporary marketing thought : 1977 Eductors' proceedings - Chicago: American Marketing Association, 1977. - xi,559p.: 23cm.

Includes bibliographical references

ISBN: 0877570981

Subjects--Topical Terms:
Marketing

LC Class. No.: FCM HF5415.C54753

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