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Instructor's manual to accompany promotional strategy : managing the marketing communication process

Engle, James F.

Instructor's manual to accompany promotional strategy : managing the marketing communication process - 5 - Homewood, Illinois : Richard D. Irwin, 1983. - vii,268p. : 28cm.

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: FCM HF5415.E53

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