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Promotion: advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Promotion: advertising, publicity, personal selling, sales promotion - Englewood cliffs, New Jersey: Prentice-Hall, Inc, 1977. - v,106p.: 28cm. - (At head of title "Instructor's manual") .

ISBN: 0137307624

Subjects--Topical Terms:
Sales promotion
Advertising
Public relations
Selling

LC Class. No.: FCM HF5438.5.S7

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