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Emerging concepts in marketing : proceedings of the winter conference of the American Marketing Association, December, 27, 28, 29, 1962 Pittsburgh

Emerging concepts in marketing : proceedings of the winter conference of the American Marketing Association, December, 27, 28, 29, 1962 Pittsburgh - Chicago: American Marketing Association, 1963. - xxi,537p.: ill.; 23cm.

Includes bibliographical references

Subjects--Topical Terms:
Marketing
Marketing management
Congresses

LC Class. No.: FCM HF5415.A57537

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