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Marketing management cases : planning and executing marketing strategy

Welbacher, William M.

Marketing management cases : planning and executing marketing strategy - 3rd ed. - New York : Macmillan and Company Ltd., 1980. - xii,386p. : ill. ; 24cm.

Includes bibliographies

ISBN: 0-02-425070-8

Subjects--Topical Terms:
Marketing management
Case studies

LC Class. No.: FCM HF5415.13.W38

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