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Industiral marketing strategy

Webster, Frederick E.

Industiral marketing strategy - 3rd ed. - New York : John Wiley & Sons, 1991. - xxiii,365p. : ill. ; 25cm.

Includes bibliographical references

ISBN: 0-471-61703-2

Subjects--Topical Terms:
Industrial marketing
Marketing strategy

LC Class. No.: FCM HF5415.I263W43

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