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Readings in marketing information systems : a new era in marketing research

Smith, Samuel V.

Readings in marketing information systems : a new era in marketing research - Boston : Houghton Mifflin Company, 1968. - xii,399p. : ill. ; 24cm.

Includes bibliographical references

Subjects--Topical Terms:
Marketing
Management
Marketing research

LC Class. No.: FCM HF5415.13.S6

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