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Marketing research : text and cases

McGrown, K. L.

Marketing research : text and cases - Cambridge, Massachusetts : Winthrop Publishers, 1979. - xiv,432p. : ill. ; 25cm.

Includes bibliographical references

ISBN: 0-87626-562-X

Subjects--Topical Terms:
Marketing research
Case studies

LC Class. No.: FCM HF5415.2.M22

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