Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials
Mwakasonda, Stanford A. J.
Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials - Dar es Salaam University of Dar es Salaam 1994 - viii,81p. 30cm.
Bibliography: p.69-70
Advertising
EAF QTO HF6161.S63M85
Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials - Dar es Salaam University of Dar es Salaam 1994 - viii,81p. 30cm.
Bibliography: p.69-70
Advertising
EAF QTO HF6161.S63M85