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Marketing research : measurement and method, a text with cases

Tull, Donald S.

Marketing research : measurement and method, a text with cases - 5th ed. - New York : MacMillan Publishing Company, 1990. - xxii,836p.: ill.; 24cm.

Includes bibliographical references

ISBN: 0-02-421821-9

Subjects--Topical Terms:
Marketing research
Case studies

LC Class. No.: FCM HF5415.2.T83

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