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International marketing strategy : analysis, development and implementation

Phillips, Chris

International marketing strategy : analysis, development and implementation - London : Routledge, 1994. - xx,508p. : ill. ; 25cm.

Includes bibliographical references

ISBN: 0-415-08985-9

Subjects--Topical Terms:
Export marketing
Management

LC Class. No.: FCM HF1416.P54

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