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Strategic industrial marketing

Chisnall, Peter M.

Strategic industrial marketing - 2nd ed. - New York : Prentice-Hall, 1989. - xi,378p. : ill. ; 23cm.

Includes bibliographical references and index

ISBN: 0-13-850520-9

Subjects--Topical Terms:
Industrial marketing
Management
Marketing
Planning

LC Class. No.: FCM HF5415.1263.C45

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