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Consumer behavior : contemporary research in action

Holloway, Robert J.

Consumer behavior : contemporary research in action - Boston : Houghton Mifflin Company, 1971. - viii,458p. : ill. ; 24cm.

Includes bibliographical references

ISBN: 0-395-04638-6

Subjects--Topical Terms:
Consumers
Motivation research (marketing)

LC Class. No.: FCM HF5415.3.H64

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