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Instructor's manual to accompany readings and cases in basic marketing

McCarthy, E. Jerome

Instructor's manual to accompany readings and cases in basic marketing - 4th ed. - Homewood, Illinois : Richard D. Irwin, Inc, 1984. - xi,192p. : ill. ; 28cm.

Subjects--Topical Terms:
Marketing management
Marketing

LC Class. No.: FCM HF5415.13.M32

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