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Industrial marketing management : cases and readings

Laplaca, Peter J.

Industrial marketing management : cases and readings - New York: Random House Business Division, 1983. - x,513p.: ill.; 24cm.

Includes bibliographical references

ISBN: 0-394-33802-2

Subjects--Topical Terms:
Industrial marketing
Management
Case studies

LC Class. No.: FCM HF5415.I46

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