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Introduction to marketing management: text and cases

Rewoldt, Stewart H.

Introduction to marketing management: text and cases - Homewood, Illinois : D. Irwin, Inc. Richard, 1969. - xv,718p. : ill. ; 24cm.

Includes bibliographical references

Subjects--Topical Terms:
Marketing management
Marketing
Case studies

LC Class. No.: FCM HF5415.13.R4

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