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Introduction to marketing management : text and cases

Rewoldt, Stewart H.

Introduction to marketing management : text and cases - Homewood, Illinois : Richard, D. Irwin, Inc., 1981. - xvi,874p. : ill. ; 24cm.

Includes index

ISBN: 026502538-X

Subjects--Topical Terms:
Marketing management
Marketing
Case studies

LC Class. No.: FCM HF5415.13.R4

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