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Marketing management : a strategic approach with a global orientation

Boyd, Harpe W.

Marketing management : a strategic approach with a global orientation - Chicago : Richard, D. Irwin, Inc., 1995. - xvi,555p. : ill. : 26cm. - The CIM work book series: marketing .

ISBN: 0256125767

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: HF5414.13.B669

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