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Marketing management casebook

Boyd, Harpe W.

Marketing management casebook - Chicago : Richard, D. Irwin, Inc. , 1980. - vii,744p. : ill. ; 24cm. - The Irwin series in marketing .

Includes index

ISBN: 0256023476

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: FCM HF5415.13.B67

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